How can brands succeed in the Omni-Channel world?
27 October ’17, Friday | 2.30pm – 3.30pm
The Great Room
Panel

Walid Zaazaa (Founder, Manifesto)
Phil Rowbottom (Head of e-Commerce, Al-Futtaim Group Asia)
Olivier Grometto (Managing Partner, Qingwa)
Parker Gundersen (CEO, ZALORA Group)

Moderator

Chandan Joshi (Partner, Global Emerging Markets Leader, Consumer Products & Retail, Ernst & Young Solutions LLP)

About

Executing an omni-channel strategy is highly challenging. Companies can no longer afford to manage their channel strategies in silos or bolt on new communication and distribution lines without integrating them.

To succeed at omni-channel, companies must fully embrace the opportunity, build a customer-centric approach in everything they do, and ensure this is fully embedded into their overall corporate strategy and organizational culture.

In this panel, we bring together traditional brands with new disruptive companies to discuss the different perspectives and approaches for success in an omni-channel world.

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